LA Parent Magazine
My image is on the current cover of LA Parent magazine. And those are my two boys. 
Runway: Project Ethos ‘Incubator’ Fashion Show (part 2)
This is part 2 of a 3 part series:
Last Friday (March 19, 2010) I shot the Project Ethos ‘Incubator’ show, at the Music Box in Hollywood. This was part of LA Fashion Week. I was doing this for my friends over at Little Designer Book, the best little blog about up-and-coming designers on the net! Here are three more designers from the show, with four still to come.
First up, designer Michelle Liu with EMEL Fashion (above and below).
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Runway: Project Ethos ‘Incubator’ Fashion Show (part 1)
Last Friday (March 19, 2010) I shot the Project Ethos ‘Incubator’ show, at the Music Box in Hollywood. This was part of LA Fashion Week. I was doing this for my friends over at Little Designer Book, the best little blog about up-and-coming designers on the net! This edition of Project Ethos featured ten—TEN!—designers. I’m slowly moving through the 800+ images I shot that evening, bringing you the best of what was on offer. This, as you can imagine, is a multi-part blog installment.
As always, if you leave a comment on my blog, I donate a canned food item to FoodShare.
First up, above and below, are selected designs from Goga by Gordana. Gordana was on Project Runway Season 6.
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Katie (LA Models)
Shorts: American Apparel. Ring, vest: stylist's own.
A few weeks ago I worked with Katie from LA Models on a shoot. I had some very specific ideas about the final look of the images, based on some inspirational pages I’d pulled from magazines. Sometimes I start with visual references from other photographs, to give me some guidance on where I want to take the shoot. Other times, I have more of a conceptual story in mind, and the look of the shoot exists more in my mind than reality (you’ll see that in a post coming up in a week or two). It certainly is easier to translate my vision into something concrete when I can hand the stylist some pages and say “let’s do this, but not this part, and change this to that” etc. Otherwise I’m left trying to describe vague things I see in my head! But both styles of shoot design have their advantages.
For this shoot, the look was all about ‘boy shorts’, casual tops, and reclining on soft and furry blankets. The trick was to keep it fashion and not have it turn into something cheesy or “pin-up”. I thought long and hard about how I was going to achieve this. The key component for maintaining a fashion look was going to be facial expression. Wardrobe and posing would make their own statement, but if the model had a “come hither” look on her face, the results would be a disaster. Instead, I wanted the model conveying anything but sexy: anger, melancholy, even a hint of a smile as in the lead image. This would create subtle layers rather than just a one-dimensional image.
So I kept telling Katie to “give me stink eye”.
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Judging Again
I will be judging the print competition at the Thousand Oaks Camera Club this evening, which will be my second time. Information here.
